According to data from the UK Gambling Commission, which represents roughly 80% of the market, online gross gambling yield (GGY) fell to £456.4 million in July, down 8.0 percent from June.
This was the lowest figure in the previous six months. Due to significant differences in operating conditions, the Commission advised against making comparisons with months prior to this period.
The decrease in GGY was primarily due to a significant drop in betting yield. Despite England’s run to the final at Euro 2020, the real-event betting yield fell 19.1% month over month to £196.9 million, the lowest figure of the year.
This came as the number of real-event bets fell 6.9% to 252.1 million, a new low for the year.