This fall, the entire gambling industry in the United States is betting on the National Football League.
Sports-betting companies are spending billions of dollars to promote their brands at a critical stage in the industry’s rapid growth. The stakes are extremely high. Companies are struggling for footholds in the expanding market in order to ensure their long-term survival.
According to analysts, online gambling, which includes sports betting and casino-style games, has exploded in popularity in the US during the pandemic. It might also become a $40 billion industry in the next decade.