Leisure travel is nearing full recovery, and conventions are expected to rebound strongly this summer. But the opening of Allegiant stadium to Raiders fans and large-scale events and concerts will be “a critical part of Las Vegas’ recovery” from the COVID-19 pandemic, according to the CEO of the Las Vegas Convention and Visitors Authority.
During a discussion hosted by the Southern Nevada chapter of NAIOP on Thursday, LVCVA CEO Steve Hill and Raiders President Marc Badain emphasized the stadium’s opening to events and fans. They highlighted its impact on travel and tourism, as well as advertising Las Vegas as a destination during national game telecasts, beginning with the Raiders’ first game on Monday Night Football on ESPN this season. Badain predicted 25 million to 30 million people will be watching it on ESPN and simulcast on ABC.
“It’s free advertising for Las Vegas, and it’s the best advertising you can get,” Hill explained. “At this point, Vegas is selling excitement in and around NFL games and other events that the city produces.”
“Leisure travel has almost completely recovered,” said Hill. “Before the pandemic, we had an occupancy rate of 88 to 89 percent. On weekends, it was 94 percent. We’re back in the 80s, though we’re still in the 45 to 50 percent range during the week.”
“The World of Concrete will be the first trade show of this volume in the US since the pandemic.”
“We have the most square footage booked at the Convention Center, beginning July over the next 12 months than we ever had in 12 months. We have a bright year ahead of us that will mirror what you’re seeing at the stadium,” Hill added.