During the Euro 2020 tournament, a viral social media campaign featuring high-profile BBC and ITV football pundits prosecuted for normalizing betting among the young and encouraging problem gambling was among the talk.
Sky Bet released videos starring BBC Euro 2020 pundit Micah Richards and ITV Euro 2020 pundit Roy Keane. The five Sky Bet-branded videos have received over 6 million views on the company’s Facebook and Twitter accounts. It also includes posts offering free initial bets on the competition’s top scorer and prizes on Sky Bet’s online casino.
Sky Bet’s social media channels have also shared a branded interview with England captain Harry Kane.