Before the start of the new football season, the Betting and Gaming Council (BGC) has pledged to maintain the momentum. This implies protecting young people and promoting safer betting.
The English Football League held its first round of fixtures this weekend, with the Premier League the following suit the following week.
BGC has highlighted the steps its members have taken in the last two years to improve the standards of betting advertisements. It is in an effort to reduce the number seen by young people. The implementation of a social media code of conduct for football clubs and gambling websites was one such action. Other measures include a whistle-to-whistle ban on gambling advertisements during football games.