Entain has revealed plans for a first-of-its-kind virtual reality multi-sports entertainment experience. The move builds on Entain’s partnership with Verizon Media, a global technology and media company. The first virtual reality “sports club” entertainment experience will launch across its international brands in due course.
Customers will also be able to explore multiple VR sports games with the new product. It will be available for free on the Oculus Quest 2 virtual reality headset. Customers will be able to play games both alone and with friends thanks to this immersive experience.
“We are constantly providing our customers with innovative and exciting experiences, and VR is an exciting opportunity for us to innovate in new ways,” said Sandeep Tiku, Chief Operating Officer at Entain.
Customers will also be able to participate in an immersive music and band experiences, reflecting Entain’s broader ambitions to lead a new generation of interactive sports and entertainment.