UK – ICE likely to remain in London long-term, Clarion market research suggests


According to the findings of independent market research conducted by Explore on behalf of Clarion Gaming, 75% of ICE attendees – more than two-thirds of whom are based in continental Europe – believe that London is the right host location for ICE.

The findings, based on responses to an online survey cited ease of travel (61%) and convenience for international visitors/exhibitors (59%). While the rest cited the ability to attract the right mix of customers and suppliers (53%). These were the needed key benefits of hosting the world’s most popular international business-to-business gaming expo.

The reason cited among the 10% of respondents was that London wasn’t the best host city. It was specifically because of the regulations and export considerations. More than half of this group (51%) preferred Amsterdam as a potential alternative host.





Nassima Azmzm

Nassima Azmzm

Leave a Comment

0 responses on "UK – ICE likely to remain in London long-term, Clarion market research suggests"

Leave a Message is born out of the necessity of sharing information and knowledge with everyone in the gaming industry who is interested in learning, growing, discovering different points of view and ways of doing things.

Upcoming Events

Copyright ©️ | All rights reserved.