ITV responded to Ronnie Cowan, a Scottish National Party MP and gambling reform advocate. They had called for a ban on gambling advertising during the 2020 UEFA European Championship.
During the month-long tournament, the free-to-air broadcaster plans to ‘significantly reduce’ the amount of gambling advertising shown on its network.
According to ITV, “the amount of gambling advertising surrounding the live broadcast of football matches at the Euros will have significant reduction compared to the 2018 World Cup.”
“Under the ‘whistle to whistle’ ban, the majority of matches ITV plans to broadcast live will have no gambling ads. The 8 PM kick-off, will have no gambling ads in the ad breaks before kick-off and before 9 PM.”