Ukraine – Parimatch Tech acquires PokerMatch and mr.fish

Parimatch

Parimatch Tech has signed M&A agreements with mr.fish, a performance marketing holding company, and PokerMatch, Ukraine’s largest online poker room.

“Parimatch Tech is excited to join forces with PokerMatch and mr.fish to help achieve our big goal — exploring and expanding the entertainment possibilities our users experience by interacting with the Parimatch brand. We are certain that the synergy of our expertises will lead to strengthening of the brands of all parties involved.

“Our business philosophy and approaches are quite similar, and we are excited to join forces with mr.fish and PokerMatch to further build and expand our entertainment ecosystem”, explained Maksym Liashko, Parimatch Tech co-CEO.

The addition of PokerMatch to Parimatch Tech’s product portfolio will increase the entertainment offering for end customers. The corporation is a sponsor of the Ukrainian national sports poker team and a partner of the All-Ukrainian Sports Poker Federation.

“It’s an exciting day for all of us! Our companies share the same values and aspirations for global development. I am confident that the merging will be smooth, and we will begin working on our international plans soon”, commented Ruslan Bangert, PokerMatch CEO.

The acquisition of mr.fish adds to Parimatch Tech’s MarTech capabilities. Affiliate marketing, SEO, media buying, retention, reactivation, PR strategy, creative, design, and influence marketing are just a few of the digital services offered by the holding, which is one of Eastern Europe’s leaders.

Digital Chain, an international marketing agency with experience in iGaming, gambling, and sports betting; Vadideo, an international CPM advertising network; Papa Karlo, an international CPA network with expertise in affiliate marketing; NetCraft.Global, an international marketing agency that provides craft SEO solutions for complex businesses; and Copylancer, one of the largest freelance copywriting websites in Europe, are among the company’s business units.

The two new assets will be integrated into Parimatch Tech’s marketing and business strategy of entering the new global markets with the Parimatch brand.

“mr.fish started in one country and united two local companies. Over the last two years, we have expanded to 10 international companies operating in 12 countries and doubled the number of employees – from 120 to 250. Our cooperation on marketing projects with Parimatch Tech has been for many years.

“The merger became a logical step meant to strengthen our positions in the current markets and conquer new ones. We intend to create a symbiosis of marketing, technology, and product, and I have unwavering faith in my team and the new opportunities that opened for us”, added Yuri Titkov, mr.fish CEO.parimatch

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Nassima Azmzm

Nassima Azmzm

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