The Ukrainian Ice Hockey Federation (FHU) has named VBET as its new title sponsor. This also includes sponsorship of the country’s national team.
VBET and the FHU have emphasized the importance of working with the national team for marketing and branding purposes.
The partners have set a common goal of ‘restoring ice hockey’s status as one of Ukraine’s most popular sports. It is by attracting younger demographics as well as retaining and inspiring current fans.
“We are hopeful to create a new brand of the Ukrainian national ice hockey team with our new partner VBET,” said Heorhii Zubko, President of the Ukrainian Ice Hockey Federation.