Bally’s Corp. has rebranded three casinos in Colorado as Bally’s Black Hawk. Those are Golden Gates Casino, Golden Gulch Casino, and Mardi Gras Casino.
“This is the first step in a concerted effort to rebrand all 14 land-based casino properties, as well as establish an omnichannel brand for online sports betting, iGaming offerings, and fantasy sports,” said Phil Juliano, Executive Vice President, Casino Operations & Chief Marketing Officer at Bally’s Corporation.
“We are glad to introduce Coloradans to the Bally’s brand and all that it has to offer. Members of the Bally’s Reward Card can now use their card to earn Bally’s Rewards and restaurant discounts. Also, for all mobile sports betting activity, Bally Bet users earn casino rewards at Bally’s Black Hawk.”