US – DraftKings Sportsbook incorporates micro-betting through Simplebet agreement

Simplebet has agreed to a multi-year partnership with DraftKings to launch real-money micro-betting across the DraftKings Sportsbook.

With the integration of Simplebet’s micro-betting technology, DraftKings customers can bet on a sporting event play-by-play, throw-by-throw, and pitch-by-pitch.

DraftKings will be able to offer Simplebet’s micro-betting products for the NFL, MLB, and NBA, as well as a new suite of college football products, which are the first micro-betting products available for collegiate sports, under the terms of the agreement.

“We are glad to be launching our real-money micro-betting products with DraftKings,” Simplebet Co-Founder and CEO Chris Bevilacqua said. “These types of offerings represent the next evolution of sports betting, providing enhanced opportunities for both operators and fans. We are looking forward to a successful launch and demonstrating the excitement that comes with micro-betting.”