Genius Sports has entered into a new supplier agreement with DraftKings to provide its full range of official sportsbook data and content. It will also provide fan engagement solutions and a full suite of NFL-related products.
The agreement with DraftKings represents the global adoption of official sports data throughout the sports ecosystem. DraftKings will use Genius Sports’ unique technology to power immersive and personalized live experiences for millions of fans.
DraftKings will also have access to Genius Sports’ proprietary, official data and live video feed. It will also have access to its official NFL data products, dynamic content, and player acquisition and retention solutions.