US – Play’n GO will premiere in Las Vegas

The world’s top iGaming entertainment provider, Play’n GO, will make its much anticipated debut in Las Vegas the following week as it assumes a prominent position at the Global Gaming Expo.

The successful market openings in Ontario and New Jersey, together with the acquisition of a license in Michigan, were how the Swedish iGaming giants started the chapter on their North American adventure earlier this year.

Play’n GO will tell its story of regulated market focus, unrivalled content portfolio with compelling narratives, outstanding release cadence, and dedication to responsible gaming with a new brand campaign called Stories Start Here while exhibiting for the first time in Las Vegas.

‘We think the story of Play’n GO is captivating, and we’re delighted to share it with everyone in Las Vegas,’ said Johan Törnqvist, CEO and Co-Founder of Play’n GO. We are inspired to produce excellent entertainment every day by the culture and individuals in our company. For almost 20 years, Europe has had incredible success as a result of a focus on who we are and what we believe in.

“But while we continue to grow our existing business, it’s time to go all-in on North America.”

With more than 300 games in its catalog, Play’n GO has become the top slot supplier to regulated markets in Europe. Popular titles like Book of Dead, Tome of Madness, and Reactoonz are beloved by players all over the world.

The 2016 smash hit Book of Dead, which recently made its US premiere in New Jersey in September, continues to be the most popular online slot game in Europe.

Play’n GO’s Chief Commercial Officer, Magnus Olsson, continued, “We bring so much more to the table than only the world’s most well-known online slot games. Play’n GO is already well regarded in the industry for having the best content for both acquisition and retention.

“My team and I are looking forward to showcasing how we work closely in partnership with operators to help them achieve their business goals by harnessing the power of the expertise that Play’n GO has built up over the past 20 years at the forefront of iGaming. G2E is the perfect opportunity and we can’t wait.”

Stories Start Here is a campaign that will shine a new light on the Play’n GO story – From building casino games for mobile phones before the iPhone even existed to now nurturing a collaborative culture of Play’n GO staff across the world who write new chapters in our story every day.

Ebba Arnred, CMO and Co-Founder of Play’n GO, added: “There may be some in the US gaming market in particular who haven’t heard a lot about Play’n GO – yet. Our mission is to ensure that that will not be the case when everyone leaves Las Vegas, and we aim to continue to tell our story post-Vegas too. In many ways, our North American story starts here.”