Cliff Atkinson, a well-known hospitality figure, has been named President of Fontainebleau Las Vegas, Fontainebleau Development’s vertically-integrated luxury hotel, gambling, entertainment, and convention destination. As the resort prepares for its global debut on the Las Vegas Strip in the fourth quarter of 2023, Atkinson has already assumed leadership of Fontainebleau Las Vegas as it continues to expand its in-house staff, and he will continue to execute the strategy put forth by Fontainebleau Development.
“When we set out to identify a visionary leader for our next-generation luxury resort, Cliff’s knowledge and relevant hands-on approach and experience, coupled with the perspective gained from nearly 30 years in hospitality, made him the unequivocal choice for Fontainebleau Las Vegas,” said Fontainebleau Development Chairman and Chief Executive Officer Jeffrey Soffer. “With Cliff guiding our team, we move forward with even greater confidence and trust in our vision for the future of the Fontainebleau brand and Las Vegas.”
Mr. Atkinson has established himself as one of the Strip’s most dynamic executives, and he brings that experience to Fontainebleau Las Vegas. He was most recently the Founder and CEO of WE Advisory Group, where he provided guidance on business development strategies, revenue management services, operations, turnarounds, and new building development. Prior to starting his consulting firm, Atkinson was President and Chief Operating Officer of the Luxor Hotel and Casino on the Las Vegas Strip, where he oversaw a robust engagement strategy aimed at improving employee communication and satisfaction among the property’s 3,300 employees, among other things.
“So much of Cliff’s success is rooted in his ability to build human capital and company cultures through a combination of business acumen, empathy, confidence, and natural charisma,” adds President of Fontainebleau Development Brett Mufson. “Those genuine qualities and his achievements align perfectly with the Fontainebleau brand, our culture, and commitment to first class service and memorable experiences for our guests.”
Mr. Atkinson has also worked for MGM Resorts International as Senior Vice President of Hotel Strategy and for the Mandarin Oriental Hotel Group in Las Vegas and San Francisco, as well as the Gramercy Park Hotel in New York. The Nevada Hotel and Lodging Association honored Atkinson “Hotelier of the Year” in 2014.
“What the Fontainebleau brand has achieved in its 50-year history is unrivaled in this industry, and now I have the opportunity to merge the team’s vision with my background in luxury, lifestyle, and service, as we look to reshape the hospitality and gaming experience on the Strip,” Atkinson says. “Fontainebleau Las Vegas is, without question, the beacon of change for the future of Las Vegas.
“I feel as if my entire career has prepared me for this role. It’s a tremendous honor to lead Fontainebleau Las Vegas and bring the property to life.”