William Hill leads the way as Iowa sets new records in March.

William Hill

Iowa sportsbooks sailed to more success during March. The region’s betting bodies opposed the US trend by scoring everyday betting improvement.

Online and retail sportsbooks take in $161.4m in wagers for March. It is an eight percent higher from $143.6m in wagers in February. Also, the figure crossed the record $149.5m scored in the first month of the year.

Per-day betting finished up at $5.2m in the last month. It was up from the record $5.1m bets per day during February.

The record month resulted in $13.5m in net receipts for sportsbooks. It is an increase from $7.7m in February. Also, it is higher than the previous high of $11.3m set in January. March’s bets yielded $908,011 in state taxes. This is also an achievement.

“Iowa was one of the rare legal sports betting authorities to gain per-day betting in February. It is no wonder that sportsbooks set new records in March,” noted Jessica Welman, an investigator for PlayIA.com.

She added. “The new players are coming online and, the physical registration requirement is no more. Iowa is well-positioned ahead of the irresistible summer slowdown.”

William Hill operates in Iowa. The other entities include Prairie Meadows, Horseshoe Casino Council Bluffs, Isle Casino Hotel Waterloo, Isle of Capri Bettendorf, Lakeside, and Harrah’s Council Bluffs. The operator close(ly) led the market with $49.5m in retail. Also, the company was ahead in online betting, which included $43m in digital wagers for the month.

Though, the two largest sportsbooks in the country continue to grow. The Wild Rose license, which is attached to DraftKings but includes BetRivers, coming in second with a $44.3m total handle. The company also beat online betting with $43.7m. FanDuel and BetMGM helped Diamond Jo in third place with $42.8m in bets, including $37.7m in online bets.

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Nassima Azmzm

Nassima Azmzm

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