Principles of Entertainment Centric Gaming

In this document we will examine how time plays an important role in revenue production, both historically and present day, but more importantly potential impacts casino operations are facing today. The primary focus is marketing’s use of Free Play and Slot Operations movement to reshape the casino floor landscape with heavy emphasis on Bonus Themed or Entertainment Centric Gaming Devices.
Not only will we explore good and bad points of both, but strategically develop an operational game plan that once executed will support future growth and expansion of both items.

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Entertainment Document

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Picture of Richard R Lehman

Richard R Lehman

Rich Lehman has over 40+ years in the hospitality / gaming industry specializing in all facets of executive management for both tribal and non-tribal gaming operations as a General Manager, Vice President of Casino Operations, Vice President of Slot Operations, and Executive Committee member for the industries top gaming organizations which include Caesars Palace, Boyd Gaming, Circus Circus Corporation, Park Place Entertainment, Horseshoe Gaming and Navegante Group. Rich has also taught Casino Marketing for Industry Professionals, Introduction to Casino Management and Casino Management II courses for the University of Nevada Las Vegas International Gaming Institute’s online Casino Management Certification Program. His areas of expertise cover all aspects of Slot Operations, Table Game Operations, Game Development, Player Tracking Systems Design and Operation, Casino Floor Design, Analytics, Database Development, Data Mining, Business Planning, and Casino Marketing. Rich has worked as a consultant domestically and internationally in South Korea, Taiwan, and Canada while being a guest speaker in Singapore, Puerto Rico, Canada and Global Gaming Exposition.

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