A DAY IN A LIFE
Creating a compelling customer experience with an omnichannel strategy “I read the news today, oh boy…” and once again the industry is talking about omnichannel
Andrei Frimescu
26/03/2026
Creating a compelling customer experience with an omnichannel strategy “I read the news today, oh boy…” and once again the industry is talking about omnichannel
Hungary votes on 12 April. I am Hungarian, which is one reason this subject does not feel abstract to me. If you have watched Orbán’s
There is a particular kind of report that looks perfectly respectable right up until the moment it becomes expensive. It arrives on time. The numbers
Bombay’s retrenchment in Tallinn has value for one reason only: it exposes a mistake the industry keeps making. The public facts are serious enough. The
Over the last ten years, I’ve observed numerous land-based casino operators attempt to transition into the digital space, and many have encountered significant challenges. It’s
Most casinos that have been operating for a few years settle into a rhythm that feels solid. The numbers are respectable, the staff know what
One of the quickest ways to understand how a casino is actually run is to watch a shift handover. Not the formal briefing with printed
Over the past year or so there’s been a noticeable shift in how consultants in the gaming industry are positioning themselves. Everyone is publishing. Constantly.
Abstract Today, the average campaign response rate is less than 1 percent and with the emergence of artificial intelligence (AI), traditional marketing is wading into
2021 was an exciting and turbulent year for businesses and the gaming industry was no exception. With multiple closures of casinos, inhumane layoffs, and then
In July of 1588 a large Spanish fleet edged Eastward up the English Channel, followed, just beyond long cannon shot, by the fleet of England.
Know Your Limitations In his article What Is a Constraint in Marketing?[1], John DuBois claims, “A constraint limits or holds back the possible success of