The Old Annual Casino Budget Dilemma
Casino budgets are an annual process that seems to come and go without too much ceremony or celebration. Depending upon …
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Technological Impacts on Table Games Operations
As we begin, tentatively, coming out of the Covid-19 pandemic, it is time to completely reassess the Casino industry and …
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La liberté par la règle dans la règle
La soirée était calme en cette fin de saison, bercé par le bruissement des jetons et les annonces des croupiers, …
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An Introduction to Rating Scams
The whole idea of Casino Membership Loyalty Ratings Systems is to tell the Casino Operation, especially Gaming and Marketing, how …
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The Casino Marketing Planning Process
THE GOALS OF CASINO MARKETING The goal of business is to generate profits1. To the task of achieving profit goals, …
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First-time casino visitors
Who are they? First-time casino visitors. This is the question every duty manager has to ask themselves when a …
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