Team Selling – Team Hosting in the Casino Industry
The casino industry has often been referred to as a copycat industry that often feeds upon itself copying various marketing ideas and or programs from competitor casinos. Actually, this isn’t bad and oftentimes what really matters is who is copying whom. There is a big difference from copying something that is happening with your direct […]
Optimize Room Occupancy to Maximize Casino Revenues
This is a continuation of my series on how to tweak bottom line profits for your hotel casino. Managing a hotel casino today is much more complicated than in the past and will become even more complicated in Macau. Before, the primary emphasis was always on game security and preventing internal theft. Today, the emphasis […]
The Old Annual Casino Budget Dilemma
Casino budgets are an annual process that seems to come and go without too much ceremony or celebration. Depending upon your casino’s budget process, it can be a productive activity or an activity of futile frustration. I have researched the budget process in many different casinos looking for common denominators as well as common helpful […]
Physics, Psychology and the Casino Industry
The other day my wife called me and asked me what I was doing. I gave her the standard one word answer – working. She then asked me what I was thinking. I gave her the standard one word answer – nothing. We often joke back and forth like this but basically she was curious […]
The Casino Marketing Planning Process
THE GOALS OF CASINO MARKETING The goal of business is to generate profits1. To the task of achieving profit goals, the casino resort applies a multi-disciplinary approach including such disciplines as Human Resources, Accounting/Finance, Operations and Marketing. The objective of the marketing discipline is to create demand for the business utilizing two primary approaches: Product […]
When is a High Roller Actually High Risk?
INTRODUCTION There are almost 600 casinos in the United States and several thousand around the world. Every one of them probably has a different interpretation of what a high roller is. It is an interesting and controversial subject that is all relative to each casinos VCL. VCL is one of the many variable factors that […]