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Land Based Gaming

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22

Sep'21

Capacity Planning in Marketing

Abstract Capacity planning or capacity management is the process of determining the production needed by an organization to meet changing demands …

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18

Aug'21

Casino Positioning in Turbulent Times

I have been a marketing consultant to casinos for over two decades. Before undertaking any consulting assignment that involves marketing, …

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02

Aug'21

Change Management

Change Management, a resourceful process to improve a properties gross gaming results and a process I am often asked to …

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14

Jul'21

Game Selection Criteria (Part 5)

In the previous installment of this series on game selection criteria, specialty slot machine carousels were discussed as an important …

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29

Jun'21

Casino Player Development Science by Nick Ippolito

In my continued mission to help casino hosts and management to focus on exactly what casino player development means and …

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22

Jun'21

Game Selection Criteria (Part 4)

As the penny denomination continues to increase its market share, we should continue to see a wave of new devices …

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